Marketing Discourse: A Critical Perspective

Printed Book
SR 82
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Author:Skålén, Per
Date of Publication: 2012
Book classification:Business & Management,English Books
No. of pages:206 Pages
Format:Paperback

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About this Product

The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

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Specifications

SKU9780415541671
Manufacturer Number9780415541671
year published2012
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