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Item 1 of 1
Item 1 of 1
Routledge
Marketing Communication: A Critical Introduction
SR 397
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SR24Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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SR397
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About this Product
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
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