Marketing and Feminism: Current issues and research
Printed Book
SR 397
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SKU 9780415219730Publishing Ref 9780415219730
Author:Catterall, Miriam
Date of Publication: 2000
Book classification:Business & Management,English Books
No. of pages:298 Pages
Format:Paperback
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About this Product
This cutting edge, innovative volume contains the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it challenges assumptions in both historical and current contexts.