Market Segmentation Success: Making It Happen!

Printed Book
SR 436
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SR26Per Month/24 months
Author:Dibb, Sally
Date of Publication: 2008
Book classification:Business & Management,English Books
No. of pages:202 Pages
Format:Paperback

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About this Product

Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.

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Specifications

SKU9780789029188
Manufacturer Number9780789029188
year published2008
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