Management Decision-Making

Big Data and Analytics

Printed Book
SR 773
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SR46Per Month/24 months
Author:Gressel, Simone
Date of Publication: 2020
Book classification:Business & Management,English Books
No. of pages:338 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a critical incidents feature that make these topics engaging and relevant for students of business and management.

The book features chapters on cutting-edge topics, including:
- Big data
- Analytics
- Managing emerging technologies and decision-making
- Managing the ethics, security, privacy and legal aspects of data-driven decision-making

The book is accompanied by an Instructors Manual, PowerPoint slides and access to journal articles.

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
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Specifications

SKU9781526492005
Manufacturer Number9781526492005
year published2020
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