Luxury Strategy in Action

Printed Book
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Author:Hoffmann, J.
Date of Publication: 2011
Book classification:Business & Management,English Books
No. of pages:220 Pages
Format:Paperback

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About this Product

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
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Specifications

SKU9781349346530
Manufacturer Number9781349346530
year published2011
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