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Item 1 of 1
Item 1 of 1
Routledge
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
SR 285
Inclusive of VAT
SR17Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.
It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.
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