Islam

Marketing and Consumption: Critical Perspectives on the Intersections

Printed Book
SR 285
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Sold as: EACH
SR17Per Month/24 months
Author:Jafari, Aliakbar
Date of Publication: 2019
Book classification:Business & Management,English Books,English Books,
No. of pages:224 Pages
Format:Paperback

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About this Product

Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

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Specifications

SKU9780367279219
Manufacturer Number9780367279219
year published2019
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