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Item 1 of 1
Item 1 of 1
Routledge
Interpreting Consumer Choice: The Behavioural Perspective Model
SR 333
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SR20Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
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