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Item 1 of 1
Item 1 of 1
Routledge
Intercultural Marketing: Theory and Practice
SR 337
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SR20Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from the marketing practice.
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