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Item 1 of 1
Item 1 of 1
Deutscher Universitätsverlag
Interactive Decision Aids : Effects on Consumers
Retailersand Manufacturers
SR 389
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SR23Per Month/24 months
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About this Product
Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a product by attribute matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers.
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