Integrated Brand Marketing and Measuring Returns

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Author:Kitchen, P.
Date of Publication: 2016
Book classification:Business & Management,English Books
No. of pages:200 Pages
Format:Paperback

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About this Product

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
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Specifications

SKU9781349367054
Manufacturer Number9781349367054
year published2016
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