Inside Consumption: Consumer Motives

Goalsand Desires

Printed Book
SR 346
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Sold as: EACH
SR21Per Month/24 months
Author:Ratneshwar, S.
Date of Publication: 2005
Book classification:Business & Management,English Books
No. of pages:380 Pages
Format:Paperback

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About this Product

Following on from <i>The Why of Consumption<i>, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.
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Specifications

SKU9780415341943
Manufacturer Number9780415341943
year published2005
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