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Item 1 of 1
Item 1 of 1
Routledge
Information Asymmetry in Online Advertising
SR 272
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SR16Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.
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