How to Write a Marketing Plan

How to Write a Marketing Plan, new ed of 3rd revised ed--------------------------------------------------How to Write a Marketing Plan makes the task of writing a marketingplan much easier. This practical step-by-step guide details how toformulate a workable and successful plan. Fully updated and packedwith exercises to help the reader produce sections of their own marketingplan, this comprehensive workbook looks at all the essential stages,including: carrying out a marketing audit, setting objectives and thestrategies to achieve them, devising budgets, and, writing and implementingthe plan. How to Write a Marketing Plan is ideal as an individualstudy guide for group marketing planning exercises, as well as beinga useful resource for marketing courses.--------------------------------------------------Author Biography: John Westwood has held a wide variety of senior salesand marketing positions and is currently the sales and marketing directorof a company in a major multinational group. He is the author of 30Minutes to Write a Marketing Plan (also Kogan Page).