How to Understand Business Finance (Creating Success)

How to Understand Business Finance, 2nd Revised edition--------------------------------------------------The modern marketplace is increasingly unpredictable and there is anever-greater need for non-financial managers to understand the financialand management accounting process. How to Understand Business Financeis not written by an accountant and actually relates to running a businessin a real market. It provides a quick and effective course from theperspective of the pursuit of business growth, and describes a businessproceeding from initial set-up through its first year of trading. Aswell as learning how to understand the balance sheet and profit andloss account, readers will also grasp the principles of: market dynamics,budgeting and forecasting, fixed and variable costs, break-even analysis,the difference between profit and cash, financial ratios for measuringbusiness performance, investment appraisal, stock market ratios, shareholdervalue, financial measures for improving business performance, and muchmore.--------------------------------------------------Author Biography: Robert Cinnamon is a world-renowned educator. Asa director of the international training and consultancy firm, INSIGHTMarketing and People, he runs his popular masterclass and in-companytraining programme Demystifying Financial Management. Brian Helweg-Larsenis a global educator and director of Profitability Business Solutions.He teaches in three languages across five continents and runs the onlybusiness simulation used by the HarvardBusinessSchool's MBA Programme.