Humanistic Marketing

Printed Book
SR 518
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SR31Per Month/24 months
Author:Varey, R.
Date of Publication: 2013
Book classification:Business & Management,English Books
No. of pages:304 Pages
Format:Paperback

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About this Product

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
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Specifications

SKU9781349469642
Manufacturer Number9781349469642
year published2013
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