Book classification:Business & Management,English Books
No. of pages:304 Pages
Format:Paperback
This book is printed on demand and is non-refundable after purchase
Available Formats :
Printed Book
It will be sent to your address
SR518
Incl. VAT
Choose your delivery preference
Secure Shopping
Convenient Returns
Genuine & Warranted
Fast Delivery
Or
About this Product
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.