How to Win at CRM: Strategy

Name: How to Win at CRM: Strategy, Implementation, Management Kinnett, Seth - Jarir.com KSA
Brand: Auerbach Publications
SKU: 9780367657888
Price: 272.00 SAR
Availability: InStock
Author: Kinnett, Seth
ISBN: 367657880

ImplementationManagement

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SR 272

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SKU 9780367657888Publishing Ref 9780367657888

Author:Kinnett, Seth

Date of Publication: 2020

Book classification:Business & Management,English Books,

No. of pages:240 Pages

Format:Paperback

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About this Product

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f