Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics

Printed Book
SR 428
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SR26Per Month/24 months
Author:Hu, Mu
Date of Publication: 2019
Book classification:Business & Management,English Books,
No. of pages:244 Pages
Format:Paperback

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About this Product

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.

The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.

The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in todays highly competitive omnichannel environment.

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Specifications

SKU9781951527082
Manufacturer Number9781951527082
year published2019
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