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Item 1 of 1
Item 1 of 1
Routledge
Global Advertising
Attitudesand Audiences
SR 358
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SR21Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.
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