Futuristic Research in Marketing and Management

Marketing and Management research is challenging, exciting, engaging and rewarding. The main idea of editing/writing this book is to help students from different fields and is to prepare and motivate them for more research. The purpose of writing this book was to make research more interesting for all students in different fields. It differs in approach and content from all other interdisciplinary textbooks. It will contain the work of all aspiring students of under graduation, Post-graduation and doctoral Research (M.Phil. and Ph.D.). It will help the research scholars to publish their original research work in an IBSN book.

Futuristic Research in Marketing and Management provides information to all students about research findings, and provide new information to develop new foundations for the research profession. This book has been written strictly in accordance with the guidelines of the research council for students in various fields. It can also be used as an introductory text for graduate students, graduate students, and academic researchers.

We hope this book will help others to learn how to plan and conduct research in various fields. We are aware that there will not be any error in the creation and publication of this book. We congratulate all the authors of the book for their original research work. We are grateful to the Dr. Ataur Rahman, Assistant Regional Director, IGNOU, Regional Center-2, New Delhi-110002 for writing the foreword and his valuable support.