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Item 1 of 1
Item 1 of 1
Palgrave Macmillan
Franchising Globally : Innovation
Learning and Imitation
SR 432
Inclusive of VAT
SR26Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
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