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Item 1 of 1
Item 1 of 1
Palgrave Macmillan
Football Brands
SR 238
Inclusive of VAT
SR14Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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Printed Book
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SR238
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About this Product
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
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