Maksim Godovykh
This book is printed on demand and is non-refundable after purchase
Available Formats :
Printed Book
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Event Experience offers a thorough exploration of how to create, assess, and enhance event experiences. The book covers key aspects including the cognitive, emotional, sensory, and behavioral dimensions that shape how attendees interact with events. It provides insights into understanding what attendees expect and want, how to measure their satisfaction and loyalty, and how to effectively use both qualitative and quantitative methods for gathering data.
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