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Item 1 of 1
Item 1 of 1
Palgrave Macmillan
Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective
SR 410
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About this Product
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
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