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Item 1 of 1
Item 1 of 1
Routledge
Ethnic Marketing: Theory
Practice and Entrepreneurship
SR 272
Inclusive of VAT
SR16Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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Printed Book
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SR272
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About this Product
Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.
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