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Item 1 of 1
Item 1 of 1
Routledge
Ethics in Advertising: Making the case for doing the right thing
SR 307
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SR18Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.
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