Essentials of Multivariate Data Analysis

Accessible to students and researchers without a substantial background in statistics or mathematics, this text explains the usefulness of multivariate methods in applied research. Unlike most books on multivariate methods, this one makes straightforward analyses easy to perform for those who are unfamiliar with advanced mathematical formulae. It uses an easily understood dataset to help explain the techniques and an Excel add-in to enable basic analyses, with both available on the books CRC Press web page.