Entrepreneurship and Innovation : Theory

Practice and Context

Printed Book
SR 432
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SR26Per Month/24 months
Author:Mazzarol, Tim
Date of Publication: 2021
Book classification:Business & Management,English Books,
No. of pages:536 Pages
Format:Paperback

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About this Product

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the readers thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners).

As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.


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Specifications

SKU9789811394140
Manufacturer Number9789811394140
year published2021
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