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Item 1 of 1
Routledge
Engaging Brands: A Customer-Centric Approach for Superior Experiences
SR 255
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SR15Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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SR255
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About this Product
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.
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