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Item 1 of 1
Item 1 of 1
Routledge
Electronic Customer Relationship Management
SR 358
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SR21Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
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