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Item 1 of 1
Item 1 of 1
Routledge
Does Marketing Need Reform?: Fresh Perspectives on the Future
SR 358
Inclusive of VAT
SR21Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketings timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
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