Digital Consumer Behavior

Printed Book
SR 315
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Author:Sheth, Jagdish N.
Date of Publication: 2026
Book classification:Business & Management,English Books,
No. of pages:256 Pages
Format:Paperback

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About this Product

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.

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Specifications

SKU9781032573687
Manufacturer Number9781032573687
year published2026
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