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Item 1 of 1
Item 1 of 1
Routledge
Defining
Measuring and Managing Consumer Experiences
SR 272
Inclusive of VAT
SR16Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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SR272
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About this Product
This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
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