Decoding Coca-Cola: A Biography of a Global Brand

Printed Book
SR 272
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SR16Per Month/24 months
Author:Crawford, Robert
Date of Publication: 2022
Book classification:Business & Management,English Books
No. of pages:252 Pages
Format:Paperback

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About this Product

This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.

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Specifications

SKU9780367642204
Manufacturer Number9780367642204
year published2022
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