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Item 1 of 1
Item 1 of 1
Routledge
Decision-making for New Product Development in Small Businesses
SR 285
Inclusive of VAT
SR17Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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SR285
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About this Product
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.
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