Business & ManagementCustomer Satisfaction Evaluation : Methods for Measuring and Implementing Service Quality
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Item 1 of 1
SKU 9781461425021Publishing Ref 9781461425021
Springer
Customer Satisfaction Evaluation : Methods for Measuring and Implementing Service Quality
Printed Book
SR 949
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SKU 9781461425021Publishing Ref 9781461425021
Author:Grigoroudis, Evangelos
Date of Publication: 2012
Book classification:Business & Management,English Books
No. of pages:328 Pages
Format:Paperback
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About this Product
Basic Methodological Approaches.- Other Methodological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems.