Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. <i>Creating and Delivering your Value Proposition</i> provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, <i>Creating and Delivering your Value Proposition </i>is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.