Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Printed Book
SR 281
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Author:Abdul Rahman, Nor Aida
Date of Publication: 2025
Book classification:Business & Management,English Books,
No. of pages:222 Pages
Format:Paperback

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About this Product

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

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Specifications

SKU9781032412238
Manufacturer Number9781032412238
year published2025
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