Controversies in Contemporary Advertising

Printed Book
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Author:Sheehan, Kim Bartel
Date of Publication: 2013
Book classification:Learning Languages,English Books
No. of pages:336 Pages
Format:Paperback

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About this Product

Presenting a range of perspectives on advertising in a global society, this Second Edition of <strong>Controversies in Contemporary Advertising</strong> examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan&#8242;s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
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Specifications

SKU9781452261072
Manufacturer Number9781452261072
year published2013
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