Contemporary Consumption Rituals: A Research Anthology
Printed Book
SR 350
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SR21Per Month/24 months
SKU 9780805847796Publishing Ref 9780805847796
Author:Otnes, Cele C.
Date of Publication: 2003
Book classification:Business & Management,English Books
No. of pages:360 Pages
Format:Paperback
This book is printed on demand and is non-refundable after purchase
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About this Product
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych, communications, marketing & business.