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Item 1 of 1
Item 1 of 1
Routledge
Consumer Research: Postcards From the Edge
SR 147
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This book is printed on demand and is non-refundable after purchase
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About this Product
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
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