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Item 1 of 1
Item 1 of 1
Routledge
Consumer Behaviour and Analytics
SR 272
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SR16Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
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