CONSUMER BEHAVIOUR

Printed Book
Sold as: EACH
Author: Dutta,Dipanakr
Date of Publication: 2023
Book classification: Education, English Books,
No. of pages: 92 Pages
Format: Paperback

This book is printed on demand and is non-refundable after purchase

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    About this Product

    The book ""Consumer Behaviour: In Indian Context"" is primarily intended for management students and faculty members to use as a text. It is intended to cover the fundamentals of consumer behavior. This book primarily serves as a textbook for Management students of B.B.A. course. The purpose of the book is to cover what every student of business studies needs to know about crafting and executing consumer behaviour both theoretically and in terms of their practical applications.

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