Consumer Behavior: Women and Shopping

Women and shopping: why is it important? Its important because as a business owner youve probably realized youre missing a market segment for your product and youre not sure who or why. Its important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America.

This book details facts that could help any retailer or product manager including:

• women control over $20 trillion in consumer spending;
• they are better educated;
• they have more financial power;
• they have greater decision making abilities;
• and they have more mobility than any previous generation.

Consumer Behavior: Women and Shopping provides a fascinating insight into womens shopping habits and motivations-their many choices about when and where to shop. Retailers and business managers need to understand a womans needs and wants in order to attract and maintain their business.