Communication Research Measures: A Sourcebook

Printed Book
Sold as: EACH
SR 111 Per Month /4 months
Author: Rubin, Rebecca B.
Date of Publication: 2009
Book classification: Business & Management, English Books
No. of pages: 418 Pages
Format: Paperback

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    About this Product

    This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.



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