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Item 1 of 1
Item 1 of 1
Routledge
Classical Rhetoric and Modern Public Relations: An Isocratean Model
SR 289
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About this Product
This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
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