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Item 1 of 1
Item 1 of 1
Routledge
CEO Branding: Theory and Practice
SR 346
Inclusive of VAT
SR21Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
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