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Item 1 of 1
Item 1 of 1
Routledge
Cases in Advertising Management
SR 380
Inclusive of VAT
SR23Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
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