Business plan for a chocolate factory in Latvia

Research Paper (undergraduate) from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: N/N, language: English, abstract: This paper represents a business plan and feasibility study for a chocolate factory outside Riga/Latvia. In its first section the paper depicts product line, organizational principles, supply chain strategies, and marketing strategy. In its second section it bases the enterprise on analysis of market and business environment in Latvia. It can be shown that the project falls in line with both economical developments and national and EU policies favoring foreign investment. The paper assumes a fictional but realistic mother firm in the UK to expand to the national market of Latvia in this way. The business plan comprises a description of products, a marketing strategy, a depiction of organization, basic corporate strategies and envisaged supply network, and a schedule for implementation. The feasibility study provides market and conditions analysis and financial rationale.